We lately established photos and information about an intriguing Brazilian furniture store envisioned by Albus, a design company from Brazil. Here is a declaration from the creative team: “Happiness is the magic that turns everything into gold”. In this mood, we created for furniture store Gobbi Novelle, from Porto Alegre, southern Brazil, its newest theme. The campaign is called “Favela Rica”, translated roughly into “Rich Shanty Town”. The unusual begins to show itself on the storefront, painted entirely in gold. Our idea was a play between the extremes of wealth and scarcity, without giving up on happiness, complexity and humor. Still in the storefront, details created with pink plywood characteristically found in building sites and zinc roof shingles, contrast vividly with castle flags that announce the store’s campaign theme.
On the facade, in the dining room, a large Swarovski crystal chandelier shares the spotlight with a Last Supper image, a typical decoration of the slums. Except this one is a three meter wide reproduction of American photographer David Lachapelle’s Last Supper, with a very large label making it as a counterfeit. Whoever ventures forth into the showroom will find a large living space divided between two modes: the wealthy side, with fabric covered walls, innards and large windows that reveal a meager slum.